Our Commitment To You
Our business is built on your trust, and we take privacy and security very seriously. At our core, First is a data company here to serve real estate agents – and we consider every piece of data to be privileged information and will treat it accordingly. We’ve incorporated security measures, and are continually developing new ways to deliver insights and value to you without compromising our commitment to the highest standards of privacy (more on those below, from our lawyers).
Effective July 7, 2017
The website located at http://first.io (the “Website”) is operated by First Leads Inc., a Delaware corporation (hereinafter referred to as the “Company,” “us,” “we,” and “our”).
- The types of information we collect and use
- How we use and share such information
- The security of your information
- Your choices regarding our use of your information
- Your ability to review and correct your information
“Personally identifiable information” and “personal information” mean any information by which you, individually, can be identified, such as your name, address, telephone number, etc. It may also include information that you provide to us through our Website or which you authorize third parties to provide to us through our Website.
Revisions to this Policy
A Special Notice About Children
Individual users who visit the Website will remain anonymous unless they voluntarily tell us who they are. However, we may track the Internet domain address from which people visit the Website and analyze the data for trends and statistics.
Collection of Personal Information
Sometimes (e.g., when you subscribe to a service) we ask you to provide personal information about yourself, such as
- E-mail address
- Real estate license number
- Postal address
- Telephone number
- Credit card information
We also maintain a record of your online purchases and we may ask you for personal information when you ask us for or download information.
Whether or not you choose to provide the information we request is entirely up to you. But if you choose not to provide the information we request, you may be unable to purchase services or access certain services, offers, and content on the Website.
Use of Personal Information
Your personal information enables us to
- Fulfill your purchases
- Provide information you have requested
- Provide information about future products and services that may suit your particular interests.
- Help identify you if you lose your password
- Help you find information on the Website
- Provide features, functions and benefits of services that you subscribe to
- Enhance, improve, add to, and further develop services we offer (e.g., creating new features or functions, refining or personalizing the user experience, increasing service technical performance)
- Analyze trends Track your activities Infer your interests
- Otherwise gather information about individual users of our products, services, and market segments.
Sharing of Personal Information
With Partners and Third Parties
We may share your personal information with our partners and with third-party independent contractors for purposes of
- Performing functions on behalf of the Company, such as processing credit card transactions
- Providing you with product and service offers through e-mail or postal mail
- Tracking information generated through the Website
With your permission, we may also share your personal information with third-party vendors who offer products, services, or other information we think may interest you. These vendors may keep and use your personal information whether or not you purchase their products or services. Your personal information is subject to the privacy policies of these vendors. Contact them directly for information on their policies or to opt out of promotional communications from them.
If you have registered for a Company account, the Company may use Context.IO, a third-party application, to sync your email data; should you wish to prevent the Company from sharing your email data with Context.IO, you may opt-out by visiting the following page: https://optout.context.io/.
In some instances, we may disclose aggregate information about users of the Website to our service providers, partners, advertisers, or others, but such information will not include any personal information about you.
For Legal Matters
The Company also may disclose your personal information to comply with a court order, subpoena, search warrant, or other legal process; to comply with legal, regulatory, or administrative requirements of any governmental authorities; to protect and defend the Company, its subsidiaries and affiliates, and their officers, managers, directors, employees, attorneys, agents, contractors, and partners, in connection with any legal action, claim, or dispute; to enforce the Terms of Service of the Website; to prevent imminent physical harm; and in the event that we find that your actions on the Website violate any laws, our Terms of Service, or any of our usage guidelines for specific products or services.
Impact of Other Technologies
Cookies and Other Similar Technologies
Our Website uses cookie technology to improve the quality of your experience. Cookies are small files sent by a Website and saved on your hard disk. They store information that a Website may need to personalize your experience and gather Website statistical data.
Any time you visit our Website, we collect and store the following:
- Name of the domain and host from which you access the Internet (for example, msn.com, aol.com, etc.)
- Internet protocol (IP) address of the computer you are using
- Browser software you use and your operating system
- Date and time you access the Website
- Internet address of the Website from which you linked directly to the Website.
We use this information to measure the number of visitors to areas of the Website and to help us make the Website more useful and interesting to our visitors. We use information from cookies as a whole to analyze for trends and statistics and then discard it; we do not track individuals, only instances of entry onto the Website.
Do-Not-Track Signals and Similar Mechanisms
Some Web browsers may transmit do-not-track signals to websites with which the browser communicates. Our Website does not currently respond to these do-not-track signals.
Social Media Plugins
Our Website may use social media plugins (e.g., the Facebook “Like” button, “Share to Twitter” button) to enable you to easily share information with others.
When you visit our Website, the operator of the social plugin can place a cookie on your computer and thus recognize you the next time you visit our site.
If you are logged into a social media website (e.g., Facebook, Twitter, Instagram) while browsing on our Website, the social media plugins allow that social media website to share with its users information about your activities on our Website.
We do not control any of the content from the social media plugins. (See social media websites for their privacy and data sharing statements.)
The Company contracts with a third party to maintain and host the Website. Therefore, any information you submit, including personal information, will be placed and stored on a computer server maintained by this third-party host. The third party has agreed to implement technology and security features and strict policy guidelines to safeguard the privacy of your personal information from unauthorized access or improper use.
The Company does not provide the technologies used to build the Website, and therefore neither recommends nor endorses the same. Any information regarding identified technologies, including their capabilities, limitations, and applications, should be sought directly from their manufacturers. The Company hereby disclaims any rights to trademarks, service marks, trade names, logos, copyrights, patents, domain names, or other intellectual property interests of third parties.
P3P Policy Settings
Links to Other Sites
International Visitors to the Website
Our Website is operated and managed on servers located and operated within the United States. By visiting and using our Website residents and citizens of countries and jurisdictions outside the United States understand and consent to the transfer, processing and sharing of information about yourself to a company in the United States. You understand that the privacy laws of the United States may not be as comprehensive as those in your country or jurisdiction, and you agree and consent to the transfer of your personal information to us. We may store and process your personal information in the United States or abroad.
We are committed to safeguarding your personal information and content. We use a variety of industry-standard security technologies and procedures protect against unauthorized and unlawful access, use, disclosure, destruction, loss, and alteration.
Please be advised, however, that although we have endeavored to create a secure and reliable website for you, the confidentiality of any communication or material transmitted to/from this site cannot be guaranteed. We urge you to exercise caution when conveying user-identifiable information over the Internet. When disclosing any user-identifiable information, you should remain mindful of the fact that it is potentially accessible to the public and, consequently, may be collected and used by others without your consent. You should therefore consider carefully if you want to submit sensitive information that you would not want disclosed to the public. You should also recognize that your use of the Internet and the Website is solely at your own risk. You agree that we have no responsibility or liability for the security of user-identifiable information transmitted via the Website or via the Internet in general.
Actions You Can Take
Correcting/Updating Your Information
You may review and approve the information about you or your organization collected upon registration. If any of this information changes, or if you no longer wish to use the Website, we will correct, update, or remove the information that you have provided to us. You may request that we do so by contacting Customer Support.
Avoiding Cookie Downloads
Some consumers may not know that cookies are being placed on their computers when they visit websites. If you want to know when this happens, or to prevent it from happening, you can set your browser to advise you when a website attempts to place a cookie on your computer.
You may opt out of having your personal information shared for receiving product offers directly from us via e-mail or postal mail. To do so, e-mail email@example.com identifying which communications you choose not to receive.
If you choose not to give us your personal information at all, you can still access the Website; however, you will not be able to access areas that require personal information.
Requesting a Disclosure (California Residents Only)
write us (using postal mail) at 201 W Main Street, Suite 305, Durham, NC 27701.