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Privacy Policy

Privacy and Security at First:

Our business is built on your trust, and we take privacy and security very seriously.  We would like you to know 3 things:

  1. We will never share your data with anyone without your permission.
  2. We’ve incorporated best-in-class security measures throughout our product to ensure your data remains secure, and we are committed to the highest standards of privacy.
  3. Your data is your data.  If you ever leave First, we will help you take it with you.


Effective July 7, 2017


The website located at (the “Website”) is operated by First Leads Inc., a Delaware corporation (hereinafter referred to as the “Company,” “us,” “we,” and “our”).

We know you care about how your personal information is used and shared – and we take your privacy seriously.  This Privacy Policy explains:

- The types of information we collect and use

- How we use such information  

- The security of your information

- Your choices regarding our use of your information

- Your ability to review and correct your information

This Privacy Policy is incorporated into our Terms of Service for this Website and applies only to information collected on the Website (not to information you share through offline correspondence or personal contacts with our representatives). This Privacy Policy is effective as of the date shown at the top of this page.

By accessing and using the Website, you consent to the collection and use of the personally identifiable information you share with us in accordance with this Privacy Policy.

“Personally identifiable information” and “personal information” mean any information by which you, individually, can be identified, such as your name, address, telephone number, etc. It may also include information that you provide to us through our Website or which you authorize third parties to provide to us through our Website.

Revisions to this Policy

The Company reserves the right to modify the terms of this Privacy Policy at any time and in its sole discretion by posting a change notice on this page. We therefore encourage you to review this Privacy Policy from time to time.  YOUR USE OR CONTINUED USE OF THE WEBSITE FOLLOWING OUR POSTING OF A CHANGE NOTICE WILL CONSTITUTE BINDING ACCEPTANCE OF THIS POLICY AND ALL APPLICABLE CHANGES.

A Special Notice About Children

Children under the age of 13 are not eligible to use the Website and must not submit any personal information to us. No personal information is knowingly collected from any person under the age of 13. Children between the ages of 13 and 18 may only use the Website in conjunction with and under the supervision of their parents or guardians. By accessing the Website, you acknowledge that you are 18 years or older or, if not, that you are at least 13 years old and your parents or guardians have read and agreed to the terms of this Privacy Policy.

General Anonymity

Individual users who visit the Website will remain anonymous unless they voluntarily tell us who they are. However, we may track the Internet domain address from which people visit the Website and analyze the data for trends and statistics.

Collection of Personal Information

Sometimes (e.g., when you subscribe to a service) we ask you to provide personal information about yourself, such as:

- Name

- E-mail address

- Real estate license number

- Company/brokerage

- Postal address

- Telephone number

- Password

- Credit card information

We also maintain a record of your online purchases, and we may ask you for personal information when you ask us for information or download information.

Whether or not you choose to provide the information we request is entirely up to you. But if you choose not to provide the information we request, you may be unable to purchase services or access certain services, offers, and content on the Website.

Use of Personal Information

Your personal information enables us to:

- Fulfill your purchases  

- Provide information you have requested

- Provide information about future products and services that may suit your particular interests.  

- Help identify you if you lose your password  

- Help you find information on the Website

- Provide features, functions and benefits of services that you subscribe to

- Enhance, improve, add to, and further develop services we offer (e.g., creating new features or functions, refining or personalizing the user experience, increasing service technical performance)

- Analyze trends, track your activities, and infer your interests

- Otherwise gather information about individual users of our products, services, and market segments.

Sharing of Personal Information

With Partners and Third Parties

We may share your personal information with our partners and with third-party independent contractors for purposes of:

- Performing functions on behalf of the Company, such as processing credit card transactions

- Tracking information generated through the Website

In some instances, we may disclose aggregate information about users of the Website to our service providers, partners, advertisers, or others, but such information will not include any personal information about you.

We reserve the right to transfer your personal information to a third party in the event we sell the company or transfer of all or substantially all of the Company’s assets, provided that the third party agrees to adhere to the terms of this Privacy Policy.

Client Data:

Should you choose to sign up for First's products or services or otherwise become a client of First, you may elect to share data with First or store data on First's systems, including contact information and notes ("Client Data"). Such data shall be handled in accordance with your service agreement with the company. First shall treat such Client Data with, at a minimum, the security and privacy measures described in this policy.

Partnership Reporting:

Should you sign up for First's products or services through an arrangement with your brokerage, team, or other affiliation, First may, share information with that entity related to the performance of First and the value delivered to users on the product, including information on the user and network activity as well as specific information about the performance of Firsts' technology and analytics. Such information shall be aggregated and anonymized where possible.

For Legal Matters

The Company also may disclose your personal information to comply with a court order, subpoena, search warrant, or other legal process; to comply with legal, regulatory, or administrative requirements of any governmental authorities; to protect and defend the Company, its subsidiaries and affiliates, and their officers, managers, directors, employees, attorneys, agents, contractors, and partners, in connection with any legal action, claim, or dispute; to enforce the Terms of Service of the Website; to prevent imminent physical harm; and in the event that we find that your actions on the Website violate any laws, our Terms of Service, or any of our usage guidelines for specific products or services.

Impact of Other Technologies  

Cookies and Other Similar Technologies

Our Website uses cookie technology to improve the quality of your experience. Cookies are small files sent by a Website and saved on your hard disk. They store information that a Website may need to personalize your experience and gather Website statistical data.

Any time you visit our Website, we collect and store the following:

- Name of the domain and host from which you access the Internet (for example,,, etc.)

- Internet protocol (IP) address of the computer you are using

- Browser software you use and your operating system

- Date and time you access the Website

- Internet address of the Website from which you linked directly to the Website.

We use this information to measure the number of visitors to areas of the Website and to help us make the Website more useful and interesting to our visitors. We use information from cookies, as a whole, to analyze for trends and statistics and then discard it; we do not track individuals, only instances of entry onto the Website.

To avoid cookie downloads, see the “Avoiding Cookie Downloads” section of this Privacy Policy.

Do-Not-Track Signals and Similar Mechanisms

Some Web browsers may transmit do-not-track signals to websites with which the browser communicates.  Our Website does not currently respond to these do-not-track signals.

Social Media Plugins

Our Website may use social media plugins (e.g., the Facebook “Like” button, “Share to Twitter” button) to enable you to easily share information with others.

When you visit our Website, the operator of the social plugin can place a cookie on your computer and thus recognize you the next time you visit our site.

If you are logged into a social media website (e.g., Facebook, Twitter, Instagram) while browsing on our Website, the social media plugins allow that social media website to share with its users information about your activities on our Website.

We do not control any of the content from the social media plugins. (See social media websites for their privacy and data sharing statements.)

Additional Limits on Use of Your Google User Data:

Notwithstanding anything else in this Privacy Policy, if you provide First's application with access to the following types of your Google data, the App's use of that data will be subject to these additional restrictions:

The App will only use access to read, write, modify or control Gmail message bodies (including attachments), metadata, headers, and settings to provide a web email client that allows users to compose, send, read, and process emails and will not transfer this Gmail data to others unless doing so is necessary to provide and improve these features, comply with applicable law, or as part of a merger, acquisition, or sale of assets.

- The App will not use this Gmail data for serving advertisements.

- The App will not allow humans to read this data unless we have your affirmative agreement for specific messages, doing so is necessary for security purposes such as investigating abuse, to comply with applicable law, or for the App's internal operations and even then only when the data have been aggregated and anonymized.

Third-Party Hosting

The Company may, from time to time, work with third parties to maintain and host the Website, and to provide enhanced services to you. Therefore, information you submit, may be placed and stored on a system maintained by a third-party host. These third parties have agreed to implement equivalent high-levels of security, including industry-standard technology and security features and strict policy guidelines to safeguard the privacy of your personal information from unauthorized access or improper use.

Site Technologies

The Company does not provide the technologies used to build the Website, and therefore neither recommends nor endorses the same. Any information regarding identified technologies, including their capabilities, limitations, and applications, should be sought directly from their manufacturers. The Company hereby disclaims any rights to trademarks, service marks, trade names, logos, copyrights, patents, domain names, or other intellectual property interests of third parties.

P3P Policy Settings

All information contained within this Privacy Policy supersedes browser P3P Policy settings, which may have been set to insure maximum access to our software as a service applications, while at the same time maximizing the protection of our users.  Only those representations presented here in writing will be honored; any changes, oral, or otherwise, will not be honored.

Links to Other Sites

Our Website may contain links to other sites. Your use of these other linked sites is subject to their respective terms of use and privacy policies.  The Company has no control over these linked sites and no responsibility or liability whatsoever for the content or privacy practices of these linked sites.

International Visitors to the Website

Our Website is operated and managed on servers located and operated within the United States. By visiting and using our Website residents and citizens of countries and jurisdictions outside the United States understand and consent to the transfer, processing and sharing of information about yourself to a company in the United States. You understand that the privacy laws of the United States may not be as comprehensive as those in your country or jurisdiction, and you agree and consent to the transfer of your personal information to us. We may store and process your personal information in the United States or abroad.


We are committed to safeguarding your personal information and content. We use a variety of industry-standard security technologies and procedures protect against unauthorized and unlawful access, use, disclosure, destruction, loss, and alteration.

Please be advised that while we work hard to create and maintain a secure and reliable website for you, the Internet itself can be inherently insecure depending on how you access it, including but not limited to the device you use, the software you use, and the internet service you connect with.

Therefore, we urge you to exercise caution and to implement common sense security measures when conveying user-identifiable information over the Internet.  Also, when disclosing any user-identifiable information on the Internet, you should mindful of the possibility that your information could be accessed by the public and used without your consent, especially if sent over an unsecure connection. You should therefore consider carefully if you want to submit sensitive information that you would not want disclosed to the public.

Actions You Can Take

Correcting/Updating Your Information

You may review and approve the information about you or your organization collected upon registration. If any of this information changes, or if you no longer wish to use the Website, we will correct, update, or remove the information that you have provided to us. You may request that we do so by contacting Customer Success.

Avoiding Cookie Downloads

Some consumers may not know that cookies are being placed on their computers when they visit websites. If you want to know when this happens, or to prevent it from happening, you can set your browser to advise you when a website attempts to place a cookie on your computer.

Opting Out

You may opt out of having your personal information shared for receiving product offers directly from us via e-mail or postal mail. To do so, e-mail identifying which communications you choose not to receive.

If you choose not to give us your personal information at all, you can still access the Website; however, you will not be able to access areas that require personal information.

California Residents
If you are a California resident, California law may provide you with additional rights regarding our use of your personal information. To learn more about your California privacy rights, visit

Contacting Us

If you have questions or wish to send us comments about this Privacy Policy,



write us (using postal mail) at 201 W Main Street, Suite 307, Durham, NC 27701.