The Right Tools for Real Estate

Molly McKinley
March 6, 2019

The marketing track at Inman Connect is always a full house. Each year, the tools panel is a popular draw since agents want to know what others are using to grow and nurture their business. This year was no different and here is a round-up of  this year’s best real estate marketing tools that are being used by Paul Ringon from The Ringon Group and Brandon Doyle from The Doyle Real Estate Team.

Unfold app

  • Frames photos and short video clips into beautiful, gallery-style stories for Instagram/Facebook.
  • Allows for albums to sort out by day, homes, appointments, trips, etc. into a curated story (or just fun randomness)
  • Negative space allows for additional text within the story.

A Color Story (pairs well with Word Swag)

  • Powerful photo editing app that fits in your pocket.
  • Makes it easy to create visual interest or correct poor photo quality without using a computer.


  • Ensures that what people see on social media is the person they get in real life.
  • Allows people to connect with you without you even knowing.
  • Makes it easier to market yourself. You don’t have to try so hard.


  • Call broadcast for team, unique numbers for each geo to identify source.
  • Auto text response for missed calls and text responder.
  • If a potential buyer texts '360' to number on riders (from they get the tour sent to them with follow up text asking if they'd like to schedule a showing.

Box Brownie

  • Image enhancement for listing photos, remove clutter, clear skies, or create twilight effect all at very low price


  • Helps nurture relationships on the go.
  • Contacts are sorted by likelyhood to move.
  • Tinder like app allows you to quickly sort through database and easily schedule follow up reminders.

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