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m Gains Traction With Tech-forward Brokerages

Molly McKinley
December 17, 2018

This week we announced our partnerships with the industry’s most forward-thinking, innovative brokerages who believe relationships, and the technologies to help agents focus on them, are the key to future growth. We asked these brokers why they chose First.

Mark Choey, co-founder

Climb Real Estate

“What excites me about working with First is the technology really represents what I believe to be the future of relationship management in real estate,” said Mark Choey, one of the original co-founders of Climb Real Estate. “This is just the start of what I believe will herald a whole new approach and a renaissance in customer intelligence that could revolutionize how we do ‘CRM’ today."

Thad Wong, co-founder and chief executive officer


“Our recent rollout with First yielded significant results,” said Thad Wong, co-founder and chief executive officer at @properties. “The First data accurately predicted over 1,800 homes that listed during the pilot period, added more than 3,000 properties associated with each of our pilot brokers’ contacts, and facilitated over 500 conversations that would not have happened without them. This is great business.”


Bonneau Ansley III, founder and owner 

 Ansley Atlanta Real Estate

“As online leads become less and less effective, we want our agents to focus on the opportunity that exists in their personal networks,” said Bonneau Ansley III, founder and owner of Ansley Atlanta Real Estate. “I was drawn to First because  the intelligence they provide allows agents to be more productive. Most of the technology that exists today is about displacing the agent, but First's technology is about starting a real conversation with existing relationships since we know that is what actually feeds business growth.”


Stacie Staub, chief executive officer 

 West + Main Homes

“We’re constantly seeking new ways to help agents nurture their personal networks,” said Stacie Staub, CEO of West + Main Homes in Denver, Colorado. “More than simply just another big data tool, First provides context to existing relationships in a way that puts our agents in front of sellers long before they even think about talking to someone else.”

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