Jess Martin
July 26, 2017

Life Beyond Zillow: Real estate and the return of the relationship

Billions of dollars are being spent on online lead generation. But what’s often overlooked is the relationship. Last year, 70–80% of all real estate transactions originated from an existing relationship with a realtor. And those billions of dollars? They only accounted for 12% of all transactions. Yeah.

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Jess Martin
July 26, 2017

The Irrefutable Math of Relational Marketing

Every real estate agent I talk to gets 70–90% of their business from their personal relationships and referrals. And yet, when it comes to growing their business, this is the last area that they consider investing their time and money into. Everyone is focused on chasing cold leads. And the Zillow cash register goes ka-ching… Here’s three simple reasons why you should market to your network:

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Mike Schneider
July 3, 2017

Your Data Science Cheat Sheet

People often throw around terms like Artificial Intelligence (AI), Machine Learning (ML), and Predictive Analytics interchangeably in conversations about new real estate tech. AI-powered “bots” that serve as an agent’s personal assistant. Products that “learn” how to respond to leads. Predictive models to identify who’s going to sell and when. These technologies hold enormous possibilities, which is why I think it’s important we all understand what they can do and what they mean for the business of real estate. Agents and brokers will become more efficient, and more productive, because of them. But despite all the buzz, there’s a lot of confusion about what these things actually are, how they relate to one another, and how they can be put to work. You may have wanted to ask, “well what actually is that?” or “are those really the same thing?” Even a quick Google search may leave you more confused than when you started.

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Dana Allen
July 25, 2017

People Over Prospects: A Real Estate Manifesto

The hardest part of winning new listings is earning the seller’s trust. People are savvier than ever. They are acutely aware that most sales professionals only stand to make a profit when a deal closes, providing more than a little motivation for them to push clients into making a decision that may not be ideal. When it comes to a real estate transaction, building that trust becomes even more essential. Yet, in the last 10 years an unprecedented number of new products and services have been created that to do the exact opposite.

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