Unlike cold calling sales leads, building and maintaining relationships within in your sphere of influence takes time. Time spent researching potential leads and making them feel special and appreciated. Time spent setting meetings and getting coffee. Time that you may not always have.
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What do you get when you invite four CEOs of real estate tech companies to talk about trends? You get the Onboard Informatics webinar. First CEO Mike Schneider joined HomeSpotter CEO Aaron Kardell, Relola CEO Heather Sittig Jackson and Pathway RE CEO Jack Berube for a lively discussion about what technology trends real estate agents need to be mindful of -- or ignore -- in 2018.
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This Seller Story is from Molly, a professional who lives in North Carolina with her spouse and three children.
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Has this happened to you? You’re driving through a patch of your market. You know it like the back of your hand. You’ve seen it grow, seen it change. And then you see it…. a For Sale sign…. in the yard…. of a home you helped close just a few years ago. Or maybe it’s the home of a tennis buddy. Or your daughter’s teacher. Whoever they are, the only thing that matters is that they listed their home and -- for whatever reason -- didn’t call you. No matter how exciting and enticing lead generation might be, real estate agents get over 70% of their business through relational channels. That means repeat and referral business drives your bottom line. So missing out on a listing from someone you know is doubly frustrating. Not only did that person not think to call you, they probably wouldn’t think to refer you either. We've discovered the top 3 reasons agents miss listings from people they know.
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Seller Scores identify how likely each person in your network is to list their home this year. Connect your contacts to First's database of more than 200 million profiles and find the sellers hiding in your lists.
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Join us at 1pm et on 11/1/17 for the live unveiling of First Conversations.
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Billions of dollars are being spent on online lead generation. But what’s often overlooked is the relationship. Last year, 70–80% of all real estate transactions originated from an existing relationship with a realtor. And those billions of dollars? They only accounted for 12% of all transactions. Yeah.
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Every real estate agent I talk to gets 70–90% of their business from their personal relationships and referrals. And yet, when it comes to growing their business, this is the last area that they consider investing their time and money into. Everyone is focused on chasing cold leads. And the Zillow cash register goes ka-ching… Here’s three simple reasons why you should market to your network:
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People often throw around terms like Artificial Intelligence (AI), Machine Learning (ML), and Predictive Analytics interchangeably in conversations about new real estate tech. AI-powered “bots” that serve as an agent’s personal assistant. Products that “learn” how to respond to leads. Predictive models to identify who’s going to sell and when. These technologies hold enormous possibilities, which is why I think it’s important we all understand what they can do and what they mean for the business of real estate. Agents and brokers will become more efficient, and more productive, because of them. But despite all the buzz, there’s a lot of confusion about what these things actually are, how they relate to one another, and how they can be put to work. You may have wanted to ask, “well what actually is that?” or “are those really the same thing?” Even a quick Google search may leave you more confused than when you started.
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The hardest part of winning new listings is earning the seller’s trust. People are savvier than ever. They are acutely aware that most sales professionals only stand to make a profit when a deal closes, providing more than a little motivation for them to push clients into making a decision that may not be ideal. When it comes to a real estate transaction, building that trust becomes even more essential. Yet, in the last 10 years an unprecedented number of new products and services have been created that to do the exact opposite.
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