Great agents are people people. They develop acquaintances, chat with the neighbors, keep track of contacts and never miss an opportunity to expand their network.
Over time, this becomes something valuable and unique: a personal sphere or network.
We combine people and data science to help real estate professionals get more transactions from the relationships they’ve built and avoid the pain of missing opportunities in their personal sphere.
How we do that is both magical and simple. We analyze an agent’s network - the contact list, the database, the social connections - using complex data science that identifies the people most likely to sell in the next six to twelve months. Because we’re analyzing over 700 factors on 250 million people across 100 million households, we can often suggest ways to follow up most effectively. It’s like donning infrared goggles on a pitch-dark night. The technology reveals.
This is mind-bendingly complex stuff developed by our team of technologists. But our clients don’t see the complexity, they see the results: more business.
We started in 2016, and moved very carefully. We had to get it right. Because what we do is not primarily about software, or about data. It’s about helping good real estate professionals work more efficiently and with greater confidence.
Today, we can say with confidence that our technology works. Big time. Our clients win more listings from their network. They know who in their network to reach out to, when. They’re ten steps ahead of the competition. They stop seeing some other agent’s sign pop up in front of their contact’s home.
They spend a lot less time chasing online leads, and a lot less money on “spray and pray” marketing. They take less time hunting for business, and more time building it.
It’s a smarter way to work and a better way to live.
Welcome to First.